A dedicated and diverse team of professionals
with significant experience living AND WORKING in EAST AFRICA
Jacie Jones | Managing Director is passionate about leveraging enterprise to drive sustainable development. Prior to GreenPath, Jacie advised teams founding early-stage social ventures in the San Francisco Bay Area. She formerly worked as a Technical Advisor and Manager at TechnoServe, where she supported a portfolio of market-based agriculture and enterprise development programs across East Africa. Jacie has consulted on projects related to smallholder training and extension, producer certification and environmental marketing. Before migrating to warmer climates, Jacie grew up on a family farm in northern Wisconsin. She loves climbing, traveling and all things coffee.
Eric Couper | Director of Operations is passionate about using technology to address agricultural development challenges in the developing world. Eric focuses on building information systems that will influence smallholder farming. Eric formerly worked as a Technology Advisor at Abt Associates, where he provided consulting, implementation, and training support across Abt's international projects. Eric also worked at the Ethiopian Agricultural Transformation Agency (ATA), advising the Ethiopian Ministry of Agriculture on their ICT4Ag strategies and initiatives. Originally from the state of Louisiana in the southern US, Eric loves all things New Orleans, most notably the food, music, and culture.
Thomas Lilay | Farm Manager is passionate about growing high-quality fruits, vegetables, and herbs in an environmentally sustainable manner. He has 14+ years of experience working across Africa as a horticulture farm manager and production manager, working in both food production as well as flowers. He has worked for Wealmoor in West Africa supplying Tesco & Sainsburys and other international buyers, and also worked as a Trainer and an Inspector for international certifications standards including Global GAP, Fairtrade, Tesco standards, and more.
Tigistu Kebede | Expansion Manager is passionate about streamlined nursery and packhouse operations. A MSc. Graduate from Haramaya University near Dira Dawa, Ethiopia. He recognizes that the efficient development of seedlings and packaging of produce are critical for a successful agribusiness like GreenPath. Prior to joining the team, he worked as a Packhouse Manager and Nursery Officer in several Ethiopian Horticulture Companies. Tigistu enjoys watching competitive football, especially Arsenal.
Ele Gower | Sales, Product Development & Marketing Manager is passionate about the role that entrepreneurship will play in making our world a better one. At GreenPath, she’s focused on generating and managing the development of sales, marketing and new products. She joins us from the UK, having spent the last few years growing two start-ups within London’s tech sector. Highlights included building out a sales team at JustPark and delivering three-fold increases in digital marketing traffic at Theodo. Prior to that she graduated from the University of Cambridge with first class honours. She grew up in the UK countryside. Sadly, there were no avocados there, which is just one of the reasons why joining the team in Ethiopia was such an exciting prospect.
Ahadu Erstu | Finance, Administration & HR Manager is passionate about developing operational systems that enable smallholder farmers to participate in the professional marketplace. Ahadu is a finance and administration specialist and has helped growing companies across a variety of industries, including agriculture, healthcare, and tourism, set up best-practice financial and administrative processes, enabling the companies to operate efficiently and achieve their goals. Ahadu is a native of Addis Ababa, and in his free time he seeks out the performing arts, specifically live performances of Ethiopian Jazz.
Tesfaye Bedada | Supply Chain Manager is passionate about establishing high-quality sustainable supply chains and logistics systems for products grown by Partner Farmers. His mission is to minimize product losses and perishability; to establish data and information systems and conduct analysis that improves supply chain efficiency on both Inputs to farms and Outputs from farms; to coordinate all procurement for products found in Addis Ababa and Butajira and lead all import and export processes. Tesfaye can be found watching football games in his spare time.
WITH TOP-NOTCH FIELD STAFF